2025 Partners

For 2024 we have carefully selected these partners to be at our festival, which we know our passengers will love.

EartH is an arts venue and creative hub in the centre of Dalston which houses three distinctive venue spaces under one roof.

Rough Trade, an independent record store based in the heart of East London. Rough Trade has been championing independent music since 1976 and will continue to do so at this year’s Cross The Tracks.

Something To Look Forward To support people affected by cancer and their families, providing access to a range of gifts that have been generously donated by individuals and companies.

Captain Morgan – the number 1 rum in GB – will be bringing the ultimate vibes to Brockwell Live this weekend! Pull up to our Yard Party; its gonna be lit! We’re serving up delicious Captain Morgan drinks (including alcohol-free ones), squad friendly games, and free sips of our Captain x Pepsi MAX pre-mixed drink (over 18s only). Come party with us – see you there.

Somewhere Soul supports music curation that puts artistry before algorithms. Whether it be through Somewhere Soul’s ‘New Music Friday’, Instagram reels or workshops, he is always platforming amazing jazz, soul and much more.

This Is Book Love, a multicultural bookshop specialising in inclusive,bi-lingual, diverse, anti-racist books for children and adults.

Water Isn't Boring! And neither is our mission for hydration. Drip is premium British Natural Mineral water in an infinitely sustainable can. It is also a lifestyle! Find out more by heading here

Village Underground, based in Shoreditch features cutting-edge club nights and a stage that’s home to the best new and emerging talent alongside world-class artists. 

Gig Buddies matches adults with learning disabilities to volunteers who have similar interests, to go to events together that they both love.

Doctors Without Borders UK is an international humanitarian organisation providing medical care in more than 70 countries. Around the world, 365 days a year, MSF are there even when the cameras are not.

Smirnoff is excited to celebrate unforgettable music moments at Brockwell Live this weekend. The World’s No.1 vodka will be taking over stages, sampling drinks, and bringing the best music experiences across the whole weekend. We can’t wait to celebrate with you all!

We’re thrilled to announce that Morley’s - the iconic South London institution - is joining us as a proud partner of this year’s Wide Awake. This year marks Morley’s 40th Anniversary since opening their first store; from fried chicken to cultural impact, Morley’s has been serving up flavour, community, and South London soul for decades. Now, they’re bringing that same energy to Cross The Tracks

Tequila-filled nights with friends is how Casamigos was born. Launched in 2013, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands.

Join us for a Casamigos Margarita at the Casamigos House of Friends this summer!

Jonnie Walker is turning up the volume at Cross The Tracks, bringing music fans even closer to what they love most—the music. We’re hitting the road with Sounds of Summer, a bold new activation designed to elevate the festival experience. At the heart of it is the launch of our brand-new Johnnie & Lemonade can, a deliciously crisp, refreshing whisky drink crafted with festivals in mind. Perfect for sipping on the go as you make your way to catch your favourite headliner. And because great music deserves great moments, we’re introducing The Golden Hour, Johnnie Walker’s take on happy hour. Swing by for a drink on the house and a chance to win exciting prizes, all before the main act takes the stage. See you in the crowd!